Digital marketing encompasses all efforts aimed at promoting a business over the Internet. Some of them include content marketing, network marketing, social media marketing, email marketing, and SEO. While every digital marketing activity is unique, some common ground rules must be followed. Just a few digital marketing mistakes can ruin even the most successful businesses in no time.
Therefore, companies and digital marketers need to be careful about the pros and cons of digital marketing, and that is what we are going to discuss. Along with some of the most common digital marketing mistakes made by both beginners and seasoned professionals, we’ll also discuss some quick fixes, so let’s get started.
Top 7 digital marketing mistakes to avoid
1. Set the right goal
One of the most common mistakes is a lack of focus or vague expectations of the campaign. To get off on the right foot, you need to know which direction to go, and that’s impossible without having a particular, measurable goal for your campaign. Let’s say you are running a campaign for a fashion retailer. In this case, your goal cannot be to “increase sales” because it is too vague. Instead, it would be helpful to promote a specific product line with realistic expectations of its outcome.
Quick Fix: You can avoid this mistake by evaluating whether your campaign goal is specific, measurable, and realistic.
2. We are not reaching the right audiences.
Reaching the right audiences requires in-depth research on the demographics of your ideal buyer. So, to get the most out of your digital marketing campaigns, you need to create buyer personas and plan strategies to reach them in the right way. Also, your choice of target audiences should be neither too wide nor too narrow. After all, for a campaign to be successful, the campaign manager must focus on increasing ROI by communicating with those who are likely to take the desired action.
Quick Fix: Create buyer personas and use surveys to understand what your customers are expecting.
3. Website security
Ever since Google declared HTTPS a ranking factor, SEO gurus worldwide have pushed the use of SSL certificates. Most digital marketers interpret this as using an SSL certificate and generally go for Domain Validated (DV) SSL, which is the cheapest and easiest to get. That is not enough because Google classifies web pages and not web sites as such. Therefore, if your website has multiple subdomains, you will need to purchase a DV SSL for each subdomain to ensure client-server data exchange between that subdomain and the user. However, this can be a tedious task for a certificate manager. Businesses must invest in an SEO, an advanced solution that protects unlimited subdomains under a single SSL certificate.
Quick fix: choose an SSL certificate based on your website architecture.
4. Neglecting website design
All social media campaigns are aimed at attracting visitors to the official website of the company promoted. However, website design, navigation challenges, and user experience are often neglected. With the rapid increase in mobile users, no business can afford to neglect mobile device users. Using a responsive layout on main pages, landing pages, and website forms is no longer an option. Therefore, before launching any digital marketing campaign, be sure to check the website and landing page compatibility on desktop, Android, and Mac devices, in particular, exit pop-ups and registration forms. Webinars or events.
Quick Fix: Test your forms, pop-ups, and overall website layout on mobile devices.
5. Missing SEO opportunities
One of the costliest mistakes is relying more on paid traffic than organic searches. Digital marketers tend to make this mistake because paid traffic comes faster.
What they don’t realize is the fact that paid campaigns generate traffic in the short term, and in the long term, SEO-optimized websites tend to perform better.
While paid traffic accounts for roughly 32 percent of all eCommerce sessions, it cannot be ignored that 33 percent of all eCommerce sessions are still through organic search. Weekly blogging, link building, and bi-weekly newsletters are effective SEO practices that deliver long-term results. The idea behind newsletters is to create an email list independent of social media platforms because it is something that you own and can use to drive consistent traffic.
Quick Fix: Keep a close eye on SEO opportunities and allocate a decent budget for SEO.
6. Inactive social media pages
Most companies tend to leave their social media pages inactive or only post to promote their products or services. The few who focus on engaging with their customers and prospects through opinion polls and surveys tend to make the most of social media.
Quick Fix: create a limited number of official social media pages and actively manage them.
7. Track your campaigns
Depending on the goal of your digital marketing campaign, you need to use the right tools to track the progress of your campaigns. While advertising on third-party platforms, you need to know if you are getting your money’s worth. You can do this by using external links or pixel trackers like Bitly, AdEspresso, LinkTrackr, or some other similar tool.
Quick Fix: set milestones and track your progress using trackers.
Those mentioned above are seven of the most common digital marketing mistakes businesses, and professionals make. While it may seem like you are fine in the short term, you could lose some serious potential business in the long term, and therefore you need to fix them as soon as possible. After all, you need to create a business model that will pay off in the long run. That’s only possible when your ad campaigns are optimized to generate a higher return on investment, and there is constant organic traffic coming to your website.