Building brand awareness is critical to the success of your business. To expand your clients and grow your business, you need to attract more people, even those who are abroad. You may have a business idea or a new brand that you would like to attract public attention.
You need innovative branding strategies that will drive market awareness. Or you may be interested in finding out what is outside your municipality. Either way, you will find the marketing strategies outlined in this document helpful.
10 Best Innovative Marketing Strategies To Increase Brand Awareness
1. Use Promotional Item Brand Awareness
Consider giving away branded gifts or selling items at discounted prices. For example, you can choose a commonly used item like pens. Your company or organization can manufacture pens with your company’s brand name and sell them for half the market price.
It should be remembered that pens become ambassadors and quality is key. It will be useless to hand out branded pens that quickly run out of ink. Otherwise, the name of your product will surely be tarnished, and this is the last thing a business person can wish for in his life.
You must be creative in giving gifts, and they must be of the best quality. This is the only way to make a lasting impression.
2. Sponsoring social activities.
There is no better platform for raising product awareness than social event venues. You can sponsor a soccer tournament or any other popular social event of your choice. The activity chosen in this way should be aimed at the intended customers.
If your product is popular with people over 45, you may want to consider sponsoring a golf tournament rather than soccer. It forces you to meet face to face with your potential clients and gives you a better chance of making a name for yourself.
3. Use paid ads.
Social media platforms like Facebook can help you connect with many people around the world in a matter of seconds. You can advertise on such platforms using an official company account, or use paid advertising offered on such platforms. Plus, take advantage of influencers to help you build your brand awareness.
Influencers have millions of followers. These people can help promote your product by encouraging people to buy your product. Increased sales will mean increased profits for the business.
4. Give a referral reward
The phrase “tell a friend to tell a friend” is still relevant in modern marketing. Convert your loyal customers into sellers by offering referral credits. Offer them a discount for any new referral or something as a token of appreciation.
Keep track of all your clients to know if the plan is working or not. You can also give them free branded t-shirts when they come with new customers. These incentives are very important.
Many companies and organizations are already implementing it, and it will probably work for you too.
Also Read: How to use social media for marketing?
5. Local partnership
No one is an island and no one is alone. There are other businesses in your area that already have names and new ones. Cooperate with any of them without discrimination for mutual benefit.
Two or more businesses selling different goods can get together to host something like a live event or roadshow. Clients from these various commercial firms are likely to attend. One in ten of them would be interested in trying another product.
There is also the possibility that your good relationships with other business people will bring you more clients as they will be willing to refer people to you.
6. Benefits of New Membership
This should not be confused with the referral rewards discussed earlier in this article. Increased sales mean you need more customers. Attracting more customers means you are attracting new customers while maintaining loyalties. Maintain quality to retain hard-earned customers.
The problem is getting new customers who have no idea what you have to offer. You can attract new customers by offering those discounts or gifts. This is a wise way to tell them to come back with their friends.
7. Design an eye-catching company logo and lapel pins
This will not only boost your employee’s morale, but it will also help you build brand awareness. You can get customized logos and lapel pins for your product at Viv pins. You will also need T-shirts with company names and logos.
You can also print lapel pins on neckties or any other suitable indoor location or on advertising posters. An employee walking down the street in branded clothing is a salesperson. Click here to place an order for an eye-catching pin that uniquely marks your product.
8. Translation of brand voices
This refers to businesses that are not localized but aimed at global customers. To reach as many people as possible, you need to have information about your business or services translated into different languages. For example, your company’s website should have different versions of the same in different languages.
Any visitor will be happy to read more in the language he or she understands best. He or she learns more about the brand.
9. Publish A Journal Brand Awareness Strategy
This is one of the most overlooked methods and works wonders in many cases. A well-designed magazine will increase brand awareness with less effort. Don’t bore your readers with too much content. Be short and to the point. One magazine publication can promote your brand for years to come.
10. Use original packaging.
You don’t have to constantly think about spending money promoting your brand. The only free option you have is to use branded packaging. All products you sell must be clearly printed with your company name and logo.
It’s important to invest in custom product packaging in order to use your own designs, display your logo on products, and build brand awareness. Individual packaging also helps you save on costs as you can get the perfect packaging size for your product and choose the packaging material you want to use.
Many business owners who do not use custom packaging choose boxes that are too large for their products, requiring them to use more fillers and pay for shipping. In addition, the larger the box, the more room there is for items that can move and be damaged. By investing in custom branded packaging, you not only increase your brand awareness but also save on shipping costs as well as reduce the risk of unsatisfied customers and product returns.
Other people will be attracted to your brand as they will feel like they are part of the business. Shoppers take pride in where they shop, and this is true of any other business. Advertise your products for free!
Much has been said so far. Using these branding tips will get your business to the top in no time. Try to implement them as discussed and you will run to share your result with us. Do it or do it!