It’s easy to dismiss TikTok as a place where young people go to waste their time. It’s also easy to assume that blogging has no chance of surviving in a place like that. After all, your ultimate goal as a blogger is to make a profit, and experience has taught you that young people hate being sold to them, right?
Fortunately, this popular social medium can be fully leveraged to connect with people, even if your brand is primarily corporate at heart.
The key here is to join the crowd as a fellow TikToker who likes to have real fun. So if you still ask me, should I promote my blog on TikTok? The answer in most cases is a resounding yes.
First things first: TikTok’s algorithm is unpredictable
Since the dawn of social media, we’ve come to expect their algorithms to act in somewhat predictable ways – views, likes, comments, and overall engagement can push your content to the top.
TikTok, however, is quite different and often does whatever it wants.
A person can get tens of thousands of views on a video, followed by next to nothing on their next attempt (even if they post the same topic on the same day, at the same time).
However, one thing seems certain: you will often get many more views when your account is still new. In theory this is done to hook you up or to help you start your account with ease.
This is partly how I reached over 20,000 followers with relative ease, although my growth has now slowed down a bit.
Do not worry; This article, combined with TikTok’s strong support center, should give you a lot to get you started.
Add your website / Instagram / YouTube link to your bio.
TikTok for blogs you are a blogger, so chances are you have at least one of these traffic sources available.
Just click on “Edit Profile” (located just below your profile picture) and add any of your available places.
While this action alone will NOT magically grant you traffic, it is a basic feature that should be leveraged for later use. I’ll cover this in more detail later in this article.
Even boring niches can work
Alright, this is where we can break down the basic nature of the TikTok audience …
- The average person is between 20 and 20 years old.
- They are quite comfortable with technology.
- They love humor and cheerful content. They value
- Everything that is modern, cool, and fresh
How to integrate: If you only post videos that teach people something, they are likely to lose interest immediately. Anyway, no one wants to hear you painfully describe ‘How to save money fast’.
Instead, use trending songs, even if they’re just in the background while you explain something. And definitely make your voice and gestures somewhat lively.
You will also want to vary your videos with actions and not just words.
Let’s say you are promoting a typical “Make Money Online” blog. Imagine this scenario for a video idea:
- You wake up in a bad looking bedroom, dressed in old clothes (clearly you are poor)
- Then you pick up a letter that arrived in the mail
- Without showing the contents of the letter, your jaw
- goes from depressed to incredibly excited
- Suddenly you scream: “YES! OMG!” and suddenly you’re wearing nice clothes and you look so much more presentable.
- Finally, the words “Link in Bio” appear on the screen and the video ends.
Did you imagine the previous scenario in your head? This would make people curious why you are suddenly so happy and successful, leading some viewers to visit your website.
Think of other wacky ideas like the one above, as even the dullest of niches can survive on TikTok if you’re creative enough.
Make some videos irrelevant to your niche
promote blog tiktokThis is important; Remember that TikTok users like to have fun and watch varied content. Talking to them constantly about your niche will gradually tire them of the same old stuff, resulting in low engagement and a lack of followers.
This is why many of your videos must be completely irrelevant to your main blogging niche.
I follow a handful of artists and most of their videos have nothing to do with promoting their music, which makes them highly identifiable with their followers (because the artists act like your average Joe).
Even wizards tend to post non-magic related content, which makes them seem fresher and more relevant overall.
So what kind of non-blogging content should you post? That is easy…
See the Discover page
Bloggers have taught you that being unique is a good thing, but on TikTok, following trends works best.
Just tap “Discover” in the app options at the bottom of the screen.
TikTok is all about replicating sounds and memes, so you might see a million people dancing to the same song or copying a popular action …
Although replicating a meme is fine, occasionally you need to add your own twist to confuse viewers with something they weren’t expecting.
For example, if a meme is based on people walking a runway like a model, you can do so but pretend to fall face down on the ground at the end of the video.
This allows you to follow a trend while remaining unique in your own right, which could suddenly result in more viewers copying you or sharing your version with others.
Collaborate with others in your niche
TikTok collaborationsCollaboration with other content creators applies to almost all platforms, and TikTok is no exception to the rule.
Get started by visiting the Discover page and search for others in your niche via keywords or hashtags. I suggest that you only target those who are a bit more popular than you, as opposed to the big influencers.
Follow those that you are really interested in, like their content accordingly, and become a regular viewer. The goal is to be recognized among the masses.
How to really get their attention:
Create the occasional duet (in addition to all of the above). This allows you to create a side-by-side video by reacting to an existing video of them.
Once your video is published, they are instantly notified that you created a duet with your content. This is a perfect way to build friendships over time.
Just tap the right arrow in the lower right corner of a video, then tap “Duet.”
Mention them in some of your videos. This is done within your video description or as a comment.
TikTok doesn’t allow you to message someone directly unless the two of you are following each other. So the best option is to @mention them by username in the places mentioned above.
For example, post a blogging related video and congratulate someone in your niche with, “I did it! I just posted my first long-form article as @Username! ”
This will notify them immediately, so use it to your advantage. The sky is the limit once you get their attention.
Lastly, take advantage of these three very important things to maximize your success as a TikTok blogger:
Make your videos downloadable. You can toggle this option just before posting each video. If someone downloads your video and reposts it elsewhere, a watermark will be added with your username. This basically gives you free promotion.
Use relevant hashtags. The benefits of using hashtags are self-explanatory; insert them into the video description just before posting.
Insert a call to action without shame. Use phrases like “Visit the link in my bio for more details” in some relevant videos; otherwise, the average viewer will ignore you.
So, are you ready to promote your blog on TikTok? While bloggers don’t need TikTok, there is absolutely nothing to lose and millions of reasons to join.