Using Amplifire to Monetize Your Website Traffic. When I first started building websites in middle school, my grandpa thought it was pretty cool, and I remember his saying, “wouldn’t it be awesome if you could make a penny every single time someone goes to your website?”
Over the years, I have learned about making a penny per page view is not only possible, but you can surpass it with the right amount of testing and analytics. I am always testing new monetization sources for my websites, and recently, I was introduced to Amplifire.
Amplifire is a service that makes it easy to create full-page ad “mats” that appear at the top of your website when someone comes to it.
You can use the new ad mats to push your visitors to custom call-to-actions and turn them into conversions (money). It sounds complicated, but Amplifire makes it easy. You add a line of code to your site and then use their drag and drop interface to create your ad mat.
I have been using Amplifire on three of my websites over the past few weeks, and the results have been fantastic. I have spent about an hour creating a few different ad mat variations, and with just over 100,000 impressions, I have made about $1,000!
Using Amplifire with Viral Media Sites
I have a lot of social media traffic from my Facebook Pages, and Twitter accounts that I monetize with viral media sites. So, I added the Amplifire code to those sites and set up a few ad mat variations to sell a few different shirts. From a single Teespring campaign, I have made over $500 profit already. My ad mats are targeted towards the audience, so it seems to perform pretty well.
Amplifire makes it so you can easily create new ad variations, which they will automatically split test for you. I currently have four changes on two of my sites that are showing pretty good results. I started a new one last night with a CPA offer that is converting nicely (13%).
You can see my stats for the ad mats I have been using on my two sites above. The “conversions” shown above are clicks on my call-to-action. Pretty cool!
I also added an ad mat from Amplifire to the top of PeerFlyOffers.com for my Facebook Page management tool, and I have had 13 people sign up in the past three days from it.
Amplifire and your Bounce Rate
I have to have a few people ask about how Amplifire is effecting my website’s bounce rate. Your bounce rate is the percentage of users who go to your website and leave without going to another page on your website. They view the one page and then “bounce” or exit.
It would seem that throwing a giant ad at your visitors would cause more of them to leave your website without going to another page.
However, over the past week, since I have added Amplifire to my websites, I have noticed a decrease in the bounce rate. This is odd, and I’ll admit, I don’t have a ton of data on it yet, but I believe as long as you make the ad relevant to the content of your page and simply use it to try to reinforce your call-to-action, then you will not see an overwhelming increase in your bounce rate. I also recommend making it, so your call-to-action link opens in a new window, so you aren’t forcing the user to leave your site.
Can you see the benefit of this excellent ad placement and how you could use it to help monetize your traffic?
Check out the excellent live demos and videos available on the Amplifire sales page.
With about 120,000 ad impressions and about $1000 in earnings from those impressions, I am almost at the penny per pageview earnings. With a little optimization and patience, I have no doubt I will surpass that goal.
The amplifire is an excellent service. I am excited to continue testing it on my websites and hope you will give it a look. It should quickly pay for itself in no time!
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