If we want to increase the organic traffic of a website, we have to publish the well-optimized content. Its reason is that well-optimized content easily ranks higher in the search engines. Before uploading the well-optimized content, we should focus on the technical SEO of the website. Its reason is that technical SEO provides a solid foundation for the content to appear in the SERPs. Technical SEO means that we have to optimize the infrastructure of a website. After optimizing the infrastructure of a website, we enable a website to properly index in the search engines.
How to Do Technical Optimization for SEO?
If you are focusing on the technical SEO of a website, it means that you are working on the website’s infrastructure. Some essential tips to do technical SEO of a website are given below;
Make Your Website Mobile-Friendly:
According to the core update of Google in 2015, Google will give preference to those websites in its search results which are mobile optimized. For this reason, you will have to use a responsive design for your website. If your website is not mobile optimized, your website will get a penalty from Google. Therefore, you should use a responsive design on your website.
Optimize XML Sitemap:
If you want to index your website instantly in the search engines, you should submit the XML sitemap of your website. You can easily create and optimize the XML sitemap of your website by using free WordPress plugins. The best and the easy way to create the XML of your website is to use Google Search Console. Google Search Console also provides an opportunity to submit the URLs of your new web pages for indexing.
Increase The Loading Speed Of Your Website:
The loading speed of a website also plays an important role in increasing the ranking of your website. If your website is taking more than three seconds in loading the data, you should try to improve it. You can easily improve the loading speed of your website by optimizing the images, by enabling the browsing caching and by reducing server response time. The use of the CDN on your website is also an essential technique to improve the loading speed of your website. Google Page Speed Insights is the best tool to check the loading speed of your website.
Fix The Site Errors:
If you want to increase the ranking of your website in the search engines, you should fix the on-page SEO issues of your website. To find and fix the on-page SEO issues of your website, you should run a technical SEO audit of your website each week. For this reason, you can use various tools. Ahrefs and SEMRush are the best tools to run a technical SEO audit of your website.
Optimize The Internal Links Of Your Website:
While optimizing your website for technical SEO, you should try to decrease the bounce rate of your website. The best way to decrease the bounce rate of your website is to use links of other posts in your blog posts. While reading a specific blog post, when readers see the links of other interesting posts, they will try to click on these posts. This is also the best strategy to improve the ranking of your blog posts.
Use Keywords In The Image Alt Text:
To optimize your web posts, you will have to use infographics in the form of images. If you are using images in your blog posts, Google will not know what is in the images. Therefore, to tell Google about the content of the images, you should try to use keywords in the image alt text. This thing is also known as image optimization. Image optimization is also the best technique to increase the authority of your website.
Secure Your Website By Installing An SSL Certificate:
According to an assignment writing service, in 2014, Google has also announced that it is considering the SSL certificate of a website as a ranking factor. Its reason is that online scammers are increasing day by day. An SSL certificate adds an extra layer in the security of a website. Nowadays, most of the hosting websites are providing free SSL certificates. While developing your websites, you should install these SSL certificates. After installing an SSL certificate on a website, Google will also show a green bar on your website.
Fix The Crawling Errors:
As we have discussed earlier that you should create an account in the Google Search Console to submit the XML sitemap of your website. After creating an account in the Google Search Console, you will get lots of benefits. After creating an account in the Google Search Console, you can also find out the crawling errors. After fixing these crawling errors, you can also improve the ranking of your website.
Find And Fix Broken Links:
Broken links can harm your website in various ways. First, these broken links can decrease the ranking of your website. Secondly, these broken links can become a cause of bad user experience. Therefore, if you want to improve the ranking of your website or you want to provide the best user experience, you should find out these broken links. After finding these broken links, you should also try to fix these broken links.
Importance Of Technical Optimization For SEO:
If you are optimizing your website for technical SEO, you will get lots of benefits. While doing the technical SEO of a website, we have to submit its XML sitemaps. These XML sitemaps allow the websites to index their web posts instantly in Google. To do technical SEO of a website, we have to improve the loading speed of a website. If your website is taking less than three seconds in loading the data, your website is providing good user-experience. With the help of the technical SEO of your website, you can also verify the ownership of your website. Technical SEO also allows you to ensure consistency in your link building strategies. While doing technical SEO, you will have to optimize your website for mobile users. This is also the best technique to increase the visitors to your website.